Frequently Asked Questions About ALO, the Everyday Kibble for Dogs and Cats

ALO is a dry food brand for dogs and cats from Fusion Group Co., Ltd., made in Vietnam and positioned as “The New Kibble Standard”: complete in every piece, with no toppings needed.

Brand and Positioning

What is ALO, and which company owns it?

ALO is a dry food brand for dogs and cats, made in Vietnam to international quality standards. ALO is the first product developed entirely in-house by the R&D team at Fusion Group.

ALO’s core positioning is “The New Kibble Standard”: complete in every piece, with no need for toppings.

What makes ALO different (the “invisible technology”)?

ALO kibble may look like many other kibbles, but the difference lies in four things the naked eye can’t see:

1. Invisible Coating: Natural Symrise SPF flavoring (a pet food flavor brand from France) and VNF hydrolyzed shrimp protein are applied to the surface of every piece.
2. Swiss Precision: An automated process using Bühler equipment keeps every piece uniform.
3. Mekong Freshness: Rice from the Mekong Delta and Vietnamese tra fish oil, with fewer intermediaries in the supply chain.
4. Zero Defect: Only products that pass daily testing in Fusion Group’s in-house lab leave the factory.

What is ALO’s slogan? Who are Lala and Lolo?

ALO’s official slogan is “Trọn vị ngon – Đậm chất Việt” (“Full of flavor, proudly Vietnamese”), and its tagline is “Taste the Difference.” The message combines the freshness of Vietnamese ingredients with global technology.

Lala (the cat) and Lolo (the dog) are ALO’s official mascots. They act as smart guides, helping pet parents understand nutrition in simple, easy-to-follow terms.

Ingredients, Nutrition and Quality

What are the main ingredients in ALO kibble?

1. Poultry meal: Pure poultry protein, with no meat and bone meal (MBM).
2. Tra fish oil: Human-grade.
3. Vietnamese rice: Sourced from the Mekong Delta.
4. Natural flavor: French chicken extract and VNF hydrolyzed shrimp protein (produced in a human-food factory).
5. No artificial colors.

How does poultry meal differ from meat and bone meal (MBM)? What is ash?

Poultry meal is pure poultry protein. Meat and bone meal (MBM) is a processed mixture of meat and bone, so it typically contains more bone-derived minerals. Ash is the mineral content of pet food; a high ash level often indicates that the ingredients contain more bone than meat. ALO uses poultry meal as its main protein source, aiming for a low ash content.

How much protein is in ALO kibble?

1. ALO Cat: minimum 30% crude protein.
2. ALO Dog: minimum 25% crude protein.

Why does ALO use Vietnamese rice from the Mekong Delta?

Rice is easy to digest and is known to be less likely than corn to cause allergies, making it a good fit for sensitive digestive systems. Rice costs more and requires more advanced processing than many other grains, but it remains ALO’s choice.

What is special about the tra fish oil in ALO kibble?

ALO’s tra fish oil is human-grade, sourced from a high-quality fish oil facility in Vietnam and rich in Omega-3 and Omega-6 fatty acids, EPA and DHA. EPA and DHA are known to support skin and coat health.

Why is ALO kibble only one shade of brown? Is anything missing?

The brown color comes naturally from the ingredients (meat and vegetables). ALO uses no artificial colors; colorants offer no nutritional benefit and only make kibble look more appealing to people.

How is ALO produced and quality-tested?

ALO is produced on a Bühler (Switzerland) line, which keeps every piece uniform and quality consistent. Fusion Group’s lab tests quality every day, and only products that meet requirements are released. Fusion Group is HACCP- and ISO 22000:2018-certified.

Who ALO Is For and Feeding Guidance

Which pets is ALO suitable for? Can puppies and kittens eat it?

ALO Dog and ALO Cat are suitable for dogs and cats aged 3 months and older, including puppies and kittens, adults, and pregnant or nursing cats. ALO is especially well suited to picky eaters, pets that only want treats, pets with sensitive digestion, and those who need extra skin and coat care.

ALO is an everyday food, not a prescription diet for treating illness. If your pet has a medical condition, please consult your veterinarian before changing foods.

Will my pet enjoy the food without toppings?

ALO is designed so that the kibble is complete on its own, with no added toppings: natural flavoring is coated onto the surface of every piece. Every pet has its own tastes, and pets used to toppings for a long time may need time to adjust. You can start with the 400 g pack.

How do I switch my pet to ALO without upsetting their digestion?

Follow the 7-day transition plan:

1. Days 1–2: 75% old food + 25% ALO.
2. Days 3–4: 50% old food + 50% ALO.
3. Days 5–6: 25% old food + 75% ALO.
4. Day 7: 100% ALO.

Pets used to toppings for a long time may need 7–10 days.

Pack Sizes, Pricing and Storage

What pack sizes does ALO come in, and what are the retail prices?

ALO Cat and ALO Dog each come in five sizes: 400 g, 1 kg, 2.6 kg, 5 kg and 20 kg. The full product names on the packaging are “Complete and Nutritionally Balanced Compound Feed for ALO Cats” and “Complete and Nutritionally Balanced Compound Feed for ALO Dogs.” The 20 kg pack is made up of twenty 1 kg bags or fifty 400 g bags, rather than a single large sack.

Prices are for reference as of September 29, 2026; actual prices may vary by sales channel.

What is the shelf life of ALO kibble, and how should I store it?

The shelf life is 18 months from the production date (printed on the package). To store it properly:

1. Keep it in a cool, dry place, away from direct sunlight and from areas with high temperature or humidity.
2. After opening, seal the ziplock (or fold the bag opening tightly, or transfer the kibble to an airtight container) to keep it crunchy and aromatic and to protect it from bacteria and insects.

Where to Buy and How to Spot Genuine ALO

Where can I buy genuine ALO kibble?

1. Online: ALO Pet Food’s official Shopee Mall and TikTok Shop stores.
2. In store: Fusion Group’s network of authorized pet stores and distributors across 34 provinces and cities.

How can I tell if ALO kibble is genuine?

1. The packaging is yellow (Pantone 116C) paired with red (Pantone 485C).
2. It features sharp images of the two mascots, Lala and Lolo.
3. The manufacturer, Fusion Group Co., Ltd., the quality inspection label and the barcode are clearly printed.