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Velixer – Specialized Therapeutic Pet Food Brand for Dogs and Cats from South Korea
Velixer is a specialized nutritional therapeutic kibble brand for dogs and cats, developed by Jeil Pet Food (South Korea) and officially distributed in Vietnam by Fusion Group Company Limited. Launched on July 1, 2019, Velixer pioneered the incorporation of traditional Korean oriental herbs into therapeutic pet food and currently features 13 product lines for dogs and cats.
Brand Introduction
Every pet owner has likely sat beside a sick companion and wondered: Besides medicine, what else can I do? Illness brings pain to pets, and owners need a solution that supports the medical treatment process. Velixer originated from this very question, inspired by the famous quote attributed to Hippocrates: "Let food be thy medicine, and medicine be thy food."
Velixer is a specialized therapeutic kibble positioned as food designed to help prevent and support the treatment of pet diseases. Each formula targets a specific health issue: ranging from obesity, joint problems, and skin allergies to kidney, liver, cardiovascular, and urinary tract disorders. The brand is visually identified by three colors: blue, red, and gray.
Note: Velixer is a supplementary food designed to be used alongside a veterinarian's treatment plan and does not replace medication.
Development Journey & Manufacturer: Jeil Pet Food
Velixer is developed by Jeil Pet Food (South Korea), backed by over half a century of pet food manufacturing experience and a dedicated nutrition research institute. Key milestones include:
- 1962: Establishment of Jeil Pet Foods.
- 1987: Establishment of the Harim Research Institute.
- April 2017: Began developing therapeutic pet food.
- July 1, 2019: Launched Velixer, a veterinary food brand with patented products.
- September 16, 2020: Velixer expanded distribution to over 2,000 veterinary hospitals across South Korea.
Velixer formulas are researched by experts from the Harim Central Research Institute under Jeil Pet Food. Velixer's team of veterinarians and nutritionists have authored numerous scientific papers, patented research works, and shared insights at domestic and international conferences. In Vietnam, Fusion Group is the exclusive distributor.
Core Strengths of Velixer
- Pioneering Korean Oriental Herbs: Six specialized ingredients tailored to specific formulas:
- Japanese Yam (Achyranthes japonica): Anti-inflammatory, antibacterial, supports joint health and immunity.
- Bittersweet (Celastrus orbiculatus): Harvested at the foot of Mount Jiri, South Korea, serving as a natural source of celastrol in weight management formulas.
- Korean Milk Thistle: Supports liver function, reduces inflammation, and boosts digestive immunity.
- Turmeric (Curcumin): Anti-inflammatory, antibacterial, and beneficial for gut health.
- Greater Plantain (Plantago major): Anti-inflammatory, boosts immunity, great for digestive and urinary tracts.
- Bitter Melon (Momordica charantia): Rich in folic acid, supports cell development, featured in the diabetic dog formula.
- Backed by Latest Veterinary & Nutritional Research: Features empirical studies and scientific patents, such as Velixer A/F (Korean Patent No. 10-2046071) utilizing mealworm protein to reduce food allergies.
- Diverse & Specialized: 11 formulas for dogs and 2 formulas for cats, each with clear indications and contraindications.
- Quality Standards: Formulations comply with AAFCO and FEDIAF nutritional standards, backed by ISO 9001 and HACCP certifications.
Main Products: Velixer Dog Line
The Velixer dog line includes 11 1.5kg kibble formulas tailored for dogs over 12 months old. Most are not recommended for pregnant, nursing, or growing dogs.
Formula | Target Support | Key Highlights |
J/F – Joint Disease Food | Joint diseases, overweight senior dogs, post-surgery bone recovery | Japanese yam (5%), chondroitin, L-carnitine; palatability verified via blind tests |
DM/F – Diabetes Mellitus Disease Food | Diabetes, hyperlipidemia due to overweight, weight maintenance post-weight loss | D-allulose, low-GI starch, milk thistle, chlorella |
O/F – Obesity Disease Food | Overweight, obesity, weight loss management | Natural celastrol from bittersweet root, L-carnitine, DL-methionine |
A/F – Atopic Dermatitis Disease Food | Atopic dermatitis, food allergies, external otitis | Single protein source from mealworms (Patent No. 10-2046071), EPA, DHA, turmeric |
LF/F – Fat Metabolic Disease Food | Pancreatitis, hyperlipidemia, lymphangiectasia, chronic intestinal diseases | Low fat (~7%), milk thistle, MOS, FOS |
US/F – Ultra Skin Food | Food allergies, IBD, gastroenteritis, chronic diarrhea | Hydrolyzed shrimp protein under 500 daltons, essential fatty acids, turmeric, plantain |
I/F – Intestinal Disease Food | Acute/chronic diarrhea, colitis, loss of appetite, recovery phase | Probiotics (Bacillus subtilis and B. licheniformis), MOS, FOS, milk thistle, plantain |
K/F – Kidney Disease Food | Kidney disease, chronic renal failure, prevention of urate and cystine stone recurrence | Low phosphorus (0.35%), 16% protein |
L/F – Liver Disease Food | Liver disease, hepatic encephalopathy, portosystemic shunt, chronic hepatitis, copper metabolism disorders | Low copper content, milk thistle, highly digestible plant protein |
H/F – Cardiac Disease Food | Cardiovascular diseases, high blood pressure | Restricted sodium, low phosphorus, L-carnitine, taurine |
UL/F – Urinary Disease Food | Prevention of struvite and calcium oxalate stone recurrence, dissolving struvite stones, cystitis | Lower urinary pH, elevated sodium to encourage water intake, low magnesium |
Main Products: Velixer Cat Line
Velixer Cat completes the therapeutic product line with the message: "Specialized therapy for cats – With Velixer Cat." This line consists of 2 kibble formulas (1.5kg packs) designed for cats over 12 months old.
Criteria | Velixer Cat O/F | Velixer Cat F1/F |
Full Name | Obesity Disease Food | Therapeutic diets for cat to help control urinary tract, obesity, dental, skin trouble |
Target Support | Overweight and obese cats needing weight loss | Cats with kidney stones/urinary issues, overweight/obesity, food allergies and skin diseases, oral disease prevention |
Key Ingredients | Bittersweet root (celastrol), L-carnitine, DL-methionine, Japanese yam, turmeric, grapefruit seed extract | Bittersweet root, L-carnitine, balanced sodium, propolis, hydrolyzed protein (salmon, fermented soybean), Japanese yam, turmeric, plantain, grapefruit seed extract |
Kibble Shape | Round, brown | Waved, brown |
Key Highlights | Bittersweet root helps control weight; L-carnitine and DL-methionine assist fat breakdown; Japanese yam supports joints under pressure from excess weight | Balanced sodium encourages water intake to dissolve struvite stones; propolis and waved kibble care for dental health; highly digestible hydrolyzed protein reduces food allergies and protects skin |
Why Pet Owners Trust Velixer
Velixer does not promise miracle cures. The brand focuses on precision: each formula targets a specific health condition with clearly stated indications and contraindications, backed by research and veterinarian-guided protocols. Because it is a therapeutic supplementary food, always consult your veterinarian before changing food for a health-compromised pet, and purchase through Fusion Group's official distribution network to ensure product authenticity.
Frequently Asked Questions (FAQ) about Velixer
What country is Velixer from?
Velixer is a brand from Jeil Pet Food, South Korea, launched on July 1, 2019. In Vietnam, it is distributed by Fusion Group Co., Ltd.
What is Jeil Pet Food?
Jeil Pet Food is a South Korean pet food company established in 1962. Velixer formulas are researched by experts at the Harim Central Research Institute under Jeil Pet Food.
Who distributes Velixer in Vietnam?
Fusion Group Co., Ltd. is the official distributor of Velixer in Vietnam. Hotline: 1900.0332.
Is Velixer a medicine?
No. Velixer is a specialized nutritional therapeutic food used alongside a veterinarian's treatment plan and does not replace medication or medical diagnosis.
Is Velixer good?
Each Velixer formula targets a specific health condition, is backed by research and patents, and complies with AAFCO, FEDIAF, ISO 9001, and HACCP standards. Effectiveness depends on choosing the correct formula according to indications, so please consult your veterinarian before use.
What product lines does Velixer offer?
The dog line has 11 formulas: J/F (joints), DM/F (diabetes), O/F (obesity), A/F (atopic dermatitis), LF/F (pancreatitis/lipid metabolism disorders), US/F (food allergies/skin care), I/F (intestinal), K/F (kidney), L/F (liver), H/F (cardiac), and UL/F (urinary). The cat line has 2 formulas: Velixer Cat O/F and Velixer Cat F1/F.
What is the difference between Velixer Cat O/F and Cat F1/F?
Cat O/F is for overweight/obese cats needing weight loss (crude protein from 38%). Cat F1/F is a multi-functional formula supporting urinary tract health (including struvite stones), skin, dental care, and weight control (crude protein from 28%, featuring waved kibble and propolis).
What age of pets is Velixer for?
The formulas are intended for dogs and cats over 12 months old. Most are not recommended for pregnant, nursing, or growing pets; Cat F1/F is also unsuitable for cats with heart disease.
What Korean oriental herbs are included in Velixer?
They include Japanese yam, bittersweet (celastrol source), milk thistle, turmeric, plantain, and bitter melon, integrated into specific formulas for targeted support.
What is Celastrol in Velixer O/F?
Celastrol is a natural active compound found in the roots of bittersweet (Celastrus orbiculatus). It has been researched for weight management potential in obese mice and canine fat cells, though not yet directly tested as a final product on pets.
Where to buy authentic Velixer products?
You should purchase through Fusion Group's official distribution system. To verify authorized retail locations, call the hotline at 1900.0332.
Contact to become a partner:
- Fusion Group Co, Ltd
- Hotline: 024 3636 7676
- Head Office Address: Lot CN1 - Yen My Industrial Park, Yen My Commune, Hung Yen Province, Vietnam
- Representative Office Address: Lot L1-06B, Lot L1-07B, Lot L1-08B An Khanh High-Class Eco-Tourism Area, Tay Mo Ward, Hanoi, Vietnam
- Branch Office: Lot E2, K1 Road, Cat Lai 2 Industrial Park, Cat Lai Ward, Ho Chi Minh City, Vietnam
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